The Maisons
Five houses, one standard of excellence.
Every maison HZRL curates is chosen for a singular point of view, from chronometer-certified precision to neo-classical dress watchmaking. Explore the houses that define the collection.
01Genève · 1856
Aeterna
Chronometer-certified movements and fluted-bezel mastery, worn by three generations of quiet achievers.
Explore Aeterna3 timepieces
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Chronometer 1856RM 4,850
02London · 1921
Aethelred
British motorsport heritage married to Swiss finishing, chronographs built for the road and the club.
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Racing ChronographRM 6,200
03Genève
Aurora
Contemporary sports chronographs with integrated bracelets and dials that seem lit from within.
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Century ChronographRM 7,300
04Genève
Aurelius
Neo-classical dress watchmaking, guilloché dials, hand-wound calibres, and rose-gold restraint.
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Genève ClassiqueRM 9,600
05Le Locle
Excelsior
Purpose-built tool chronographs with black-tie manners. Legible, robust, and quietly luxurious.
Explore Excelsior1 timepiece
Featured
Racing AutomaticRM 5,950